|Use LinkedIn the Right Way|
It’s not enough to simply put LinkedIn on the radar of your social networking marketing strategy. These tips will help you maximize the value from this unique professional social networking tool.
With a still-growing user base of at least 120 million, LinkedIn has become THE professional social networking tool of many businesses. While Facebook is still the major network on the personal side, LinkedIn’s importance in the business-to-business world is growing.
With LinkedIn, your social networking strategy doesn’t have to be complex, and smaller companies, in particular, can quickly see results with just a little effort. Here are a few pointers to help you maximize the positive effect of your LinkedIn connections.
Customize your URL.
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For those of you using Google Mail or Gmail, chances are you’re familiar with the “stars” feature, which serves as a visual reminder to follow up on certain messages or mark their importance. You may not know, though, that you can use different types of stars. To do so, click on the Gear icon in the upper right corner of the screen, click Mail Settings, and on the General tab look for the Stars section.
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